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The Chiropractic Office Protocol Book, by Dr. Tom Necela
Ebook Download The Chiropractic Office Protocol Book, by Dr. Tom Necela
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Most of you reading this have heard about Papa John’s Pizza… it’s the third largest pizza company in the USA (maybe the world?).
What you may not know – is that Papa John’s has won more awards for marketing brilliance and franchise excellence than it has for the quality of its pizza. In other words, the “true genius” of Papa Johns lies not in its “technical competency” of making good pizzas but in its superior ability to create profitable SYSTEMS to propel the company to success.
But for the real story… keep reading!
Papa Johns founder, John Schnatter, dreamed of opening his own pizza restaurant from the time he was a high school student working at a local pizza parlor in Jeffersonville, Indiana. After getting his business degree from Ball State University in 1983, he returned home, knocked down the broom closet in his father’s tavern, sold his car to buy used restaurant equipment and began delivering pizzas. The first Papa John’s restaurant opened in 1985, and the company began franchising in 1986. Today, Schnatter’s dream has resulted in over 3,000 Papa John’s restaurants worldwide.
What Papa John knew – that Chiropractors NEED!
John knew he could make a great pizza, but he also knew that marketing and systems (protocols) were the secrets to a successful business. For those of you who have worked for any franchise or fast food restaurant, you will probably not find this to be a surprising fact. Most chain restaurants have an elaborate training manual with detailed instructions on “what to do when…”
In fact, the headline of this article is paraphrased from one of the famous training modules from Papa John’s. When they have 134 pizza orders on a Friday night, they take all of the telephones off the hook because they’re reached capacity. Then, when they catch up, the phones go back on and they start taking orders again.
If a customer complains about their pizza being delivered late, they turn to page “X” and there’s also a protocol for that. Get the idea?
The real question, however, is…
How to Apply Billion Dollar Protocols to Your Office?
In other words:
How do you get maximum productivity and minimal time-wasting out of staff in up-times and down times?
What do you do when you have ROF, a walk-in PI Case and a jam packed schedule all at 5pm on a Monday night?
What does your CA say when a patient decides to cancel all remaining appointments they had scheduled for the next month.
How do you handle the late comer, the early bird and the talkative patient who always takes extra time – when they all arrive together?
The Answers Are Simple — When You Have a Protocol!
In fact, like most franchises, simplicity allows just about anyone over the age of 16 to know what to do and run the show effectively.
What if there was a similar protocol “cook-book” to the one that John Schattner uses at Papa Johns… for chiropractors?
Well, the great news is that I gathered the “best of” systems, protocols and procedures from practices around the country (and even through in some fantastic systems I learned from my friend who runs a $4M solo-dental practice).
These gems are now assembled in one amazing resource,
“The Chiropractic Office Protocol Book.”
- Sales Rank: #2133091 in eBooks
- Published on: 2013-07-21
- Released on: 2013-07-21
- Format: Kindle eBook
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